Company News, New Products

Color Cosmetics Brand Caliray Launches Lip and Cheek Soft Stain

Socal Superbloom Lip and Cheek stain is a longwear formula that leaves a sheer tint.

California-inspired beauty brand Caliray is launching a Socal Superbloom Lip + Cheek Hydrating Soft Stain.
 
Its clean, long-wear and blendable formula leaves lips and cheeks with a sheer tint, according to the brand. Socal Superbloom is infused with hyaluronic acid, niacinamide and squalane. 
 
The oversized doe foot applicator is conveniently sized for multifunctional benefits including swiping on the lips or dabbing/blending the color on the cheeks.
 
Socal Superbloom Lip + Cheek Hydrating Soft Stain is available on Aug. 14 at Sephora.com and in-store Aug. 19.
 

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